Mark Osborne explains why founders need to stop doing sales themselves and hire experienced people instead. When you delegate to someone who's done it before, they bring solutions you wouldn't have thought of. That's how you scale beyond what one person can do.
It's so interesting that as you're saying that, you know, there's a phrase, and I don't— I can't exactly remember where it comes from, but it's the idea of to delegate and then elevate. Uh, and the— when, you know, so many founders, and, and we see this, you know, all the time as companies transition from sort of founder-led sales to kind of marketing and sales systems-led sales, um, is that they, just as you say, like, I I got to get somebody just like me and then we'll double our revenues. And but that's, you know, doesn't really work for lots of different reasons. But that elevate part of the delegation is so key because when you do bring someone that has done it before and has some expertise, they can actually bring new ways of thinking about it that can actually solve problems in ways that you would never know were possible to solve it. Yeah.
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