Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Design With Purpose for Founders

24 Mar 2026 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Design With Purpose for Founders" (posted 2026-03-24). The excerpt is a spoken segment in which SPEAKER A discusses the emotional motivation for helping founders, emphasizing a personal connection that led to focusing on founder-specific needs—particularly preparing for exits or investment and maximizing business value. The speaker contrasts this niche focus with the many general marketing and sales experts, and frames the work as more than design or passion, but as a mission tied to founders' transitions.

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And I love that you not only sort of the twists and turns, but you're really driven by a really emotional sort of calling, which is helping these founders. And which is a lot more than just, well, I love doing good design, or I'm, you know, really passionate about, you know, even, you know, businesses that are preparing for transition and helping them maximize the value. Like, those are all noble callings, but I think it's really telling that It's that personal connection between you and that founder years ago that led you to this focus. And sort of you and I share a unique sort of space in that there are a million marketing and sales experts in the country and around the world. Very few of them focus on the specific business context. And so we'll, we'll dive into that. And that context is, you know, the founder exit, for lack of a better phrase. And sometimes it's, you know, going for investment.