Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Disconnected Marketing — Are You Guilty of It?

26 Oct 2025 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Disconnected Marketing — Are You Guilty of It?" (posted 2025-10-26). The excerpt is from a marketing talk/discussion in which the speaker (labeled SPEAKER A) describes falling campaign performance across channels (email, PPC, LinkedIn), introduces the idea of "disconnected marketing," and proposes a diagnostic/quiz (asking "Mark" to name seven buyers by company). The clip appears to be part of a presenter-led discussion or interview about diagnosing and fixing declining marketing metrics. Metadata: contenttype=YOUTUBE, createdtime=2025-10-26T20:28:46+00:00.

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You know what? Yeah. When you have that awesome email campaign that worked a month ago, a year ago, works every time, you know, like the movies. And it's not— and you see the numbers go down a little bit, right? Or you have that PPC program and those numbers are just not what they used to be. Or man, LinkedIn used to crush and now it's just not. Yeah, it's when you see those declining numbers and especially when you know what you're doing. Like, I understand declining numbers when it's a new channel and you're experimenting. Hey, A/B testing, that's what we do in marketing. But it's, if it's your go-to and you see things changing, what is that, right? And I realized, oh, I'm calling it disconnected marketing, but here's a quiz, right? So I, all right, Mark, can you name 7 of your buyers by company name, right?