If one lead channel brings in 80% of your business, you're vulnerable. Aim for at least 30% of inbound leads from referrals as a sign your customers are actually advocating for you. Build systems across multiple channels instead.
Turns out the answer is systems. Uh, big, big surprise. Yeah, we, we oftentimes tell people if, if any one channel represents 80% or more of your, you know, sort of qualified leads, you might be in trouble. And so if, if it's all coming from word of mouth, you might be in trouble. And then we also will say at least 30% of your inbound leads should be coming from referrals. Yeah, that's right. Because like, that's a good sort of— that means you're doing a good enough job that at least A third of your customers are willing to tell enough people and, and activate their network. And then building those systems that ensure that you get there.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
