Mark Osborne says entrepreneurs often nail their product and know their competition, but skip the hard work of actually understanding who their ideal customer is. Without that clarity, marketing efforts scatter.
You know, when we're entrepreneurs, we have a great idea and we know how to solve it, and we know what our competitors are doing or not doing in most cases. And I find that to be really accurate through all the people I've worked with. What they sometimes and most often lack is a unique understanding of who their customer really is. Like, who are we actually going after and targeting? What are the ideal core things about your customers? Yeah.
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