Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Do You Really Know What Your Customers Want?

12 Jul 2025 · 0 min

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0:25

Mark Osborne shows how businesses often misread what customers actually want, leading to failed marketing campaigns. He shares a story from the 1990s about assumptions that backfired, then explains how to get real customer insight instead of guessing.