Mark Osborne explains why entrepreneurs often assume they know their customers without actually validating it. He argues that outside-in thinking and mapping the customer journey are essential to reach the next stage of business success.
So oftentimes, you know, entrepreneurs are like, I already know my customer, I already know their journey, and they don't want to take the time to really sit down and think about it and maybe take some outside-in thinking. And so that's so insightful that you did that and that it's really led to, you know, sort of that next stage of success for you. So I think that's really interesting.
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