Mark Osborne walks through how to develop real insight into your customers and the competitive landscape. Understanding who actually buys from you, not who you think buys from you, is what lets you differentiate.
And one of the ways that we help them do that is, you know, creating real deep understanding of who your customer is and a real deep understanding of, you know, the buyers that are actually buying your product and loving it, real deep understanding of the competitive landscape so that you know how you're different.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
