Mark Osborne explains why LinkedIn automation works when you get three things right: your list, your offer, and your timing. He draws on experience with large-scale direct mail campaigns and A/B testing to show what actually moves people to respond.
So, a lot of people say LinkedIn doesn't work, LinkedIn automation doesn't work. It's not that it doesn't work, you're just not working it right. Yeah. It's technical. You got to get the right list, the right offer, the right timing to make it work because it can be nothing or it can be huge. The fun thing is just improving it every month and playing with data. I'm a big data analytics guy, testing different lists, different offers. I believe in testing after hundreds of millions of dollars of direct mail going out, A/B tests, split testing.
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