Mark Osborne explains how social media and podcasting signal expertise. When you build an audience on these platforms, it serves as proof that you know what you're doing, helping you get the word out and establish credibility.
Social media stuff is nice, getting the word out about your podcast and building an audience. And I will say as a sidelight to that, I don't know how many people I get, I've had a couple, or you get or others get from podcasts, but I'll tell you, this is all verification that this person knows what the heck they're doing.
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