Mark Osborne argues that structure doesn't kill creativity. A clear baseline of what works, drawn from past successes, frees creative people to iterate and solve problems better. Foundation defined, creativity unleashed.
And oftentimes when we're working with a client, they're like, oh, if we build this, you know, really detailed process, it limits creativity, or it limits people's ability to, you know, think or, you know, find new solutions. And what we actually find is that the system sets you free. Mm-hmm. Because once you sort of detail the baseline of what needs to happen and how we've done it that's had the best outcomes consistently in the past, Now that creative person can iterate and come up with new, better ways to do it.
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