Mark Osborne explores what gives a company soul, contrasting work that makes someone's day better with work that just buys executives yachts. He argues culture matters enough to back it up with data.
That's a reason to get up early and go in and make the breakfast because you're making or breaking someone's day versus I'm helping my boss, you know, have another yacht to ski behind. Exactly, exactly, exactly. Such a different thing. So, you paint such a great vision with, you know, a lot of facts and statistics on the value of building the soul, building this culture within an organization.
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