Mark Osborne argues founders should validate ideas with 10-20 potential clients through small pilots before launching. Get one paying customer or a path to paid work first. Most startups don't start in college, contrary to popular belief.
There's so many people that say, you know, I started my business because I wanted to work for myself and they launch it. And as opposed to go through and saying, you know, I'm gonna identify, you know, pick a number, 10, 20 companies that would need this, run it by them with a goal of, of some small goal. I'm gonna try to get a pilot with them. And out of the pilot, they're gonna be, you know, satisfied with something such that they would either Pay me more for it or start paying for it if it's a free pilot. Right. But, but that's the initial, you know, piece of it. You know, so many people start their business, especially, you know, the assumption is most people start their business in college, which is not true. For every college, you know, startup, there's probably 5 of them that start, you know, because of an adjustment in the lifestyle.
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