Mark Osborne explains why businesses that rely on referrals often neglect their websites and marketing materials, letting them become outdated like a real-estate teardown. Underinvestment in these assets can make a business harder to sell and less sustainable long-term.
And so from the perspective of, well, we don't upgrade our, you know, our website because we don't really need it. Most of our customers come from, you know, referrals. And so then it gets to where it's so antiquated, it's a teardown, as you might say in the, you know, in the real estate space. Instead of keeping the house upgraded, it becomes sort of a total teardown. How do you help businesses think about, you know, sort of being sustainable and also sellable and sort of that— there's some of those hidden dangers of underinvestment.
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