Mark Osborne argues businesses should hire experts during good times, not crises. Downturns develop gradually through cascading factors like economic shifts, but early warning signs get ignored. He asks: will you be the last one standing when the Vegas party ends?
The best time to bring an expert is when things are good. The worst time to bring an expert is when things are bad. And because think about it, by the time you're, you know, a business doesn't go into downward spiral overnight, right? No. There are so many cascading factors that happen to get you to where you want to be. It could be the change in the economy, it could be just the way things were managed, but there were steps, you know, that there was visibility early on. That either chose to be ignored or you just didn't see yourself, but they were there, right? And so we oftentimes forget that when things are good, they're great. You know, I often tell people, look, when, when the party's happening, everybody can party in Vegas. Great. The question is, will you be the last one standing? Right.
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