Business owners often tie their identity so tightly to their company that leaving it feels like losing themselves. Long hours mean few outside interests or friendships, so when the business stops fulfilling them, they hit a wall. The exit becomes emotionally brutal instead of a clean transaction.
It's a key source of their ego, their personal identification. It's their intellectual challenge and stimulation. It's their social structure. And then, and most business owners, they work huge hours. So they don't have a broad outside social structure or time for hobbies. And they wake up one day, they don't have the purpose of the job anymore or running and owning the company. And I've seen many of them crash and burn. They go through a real difficult process. So, that's sort of part of what we help them through. And the transaction process in and of itself is extremely emotional. It's stressful. It's literally an emotional roller coaster ride.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
