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Embrace the Pivot

18 Jun 2024 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Embrace the Pivot" (created 2024-06-18). The excerpt is a single-speaker monologue in English where the speaker references The Lean Startup and agile development, and discusses how successful companies often need to pivot — noting the challenge of letting go of an existing direction to fully embrace a newly identified market opportunity.

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Right. So I think maybe it's in The Lean Startup or one of the books around kind of agile development. They talk about that, you know, sort of most successful companies have had to pivot at least once in order to really find that niche. And it's interesting to think about, you know, you had a business that was going in a direction, you were able to sort of perceive changes in the marketplace and recognize an opportunity. And then pivot. And so I've, I've oftentimes seen companies kind of struggle with letting go of what they were doing and then fully embracing the new opportunity that they've identified.