Most businesses start broad to capture everyone, then discover their best customers and revenue come from solving one specific problem. Narrowing your focus to that niche drives growth and loyalty.
Businesses start by, well, I want to serve everybody because I don't want to limit my market. But then they sort of struggle with that for a few years. But then they then they take the time to look and they see, well, you know, most of my billing and most of my happy customers, most of my repeat customers have this same problem.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
