Mark Osborne explains why family business successors push for new tools while longtime staff resist change. Younger leaders move fast and adopt technology readily, but back-office workers see no reason to fix what isn't broken, even if new systems could free up 45 to 50 hours per week.
I do think we are starting to see the next generation taking over those family businesses. And for sure, those are the fastest moving sales conversations, right? Mm-hmm. Those are, those are the, the customers that are like, yeah, I totally get it. I see the need for this and I wanna adopt it quickly. Right. I think the, the people that have been working in the back office for 40 years are the people that are like, ugh, a little resistant to such a change because if their process is working, maybe it's slow and old school, but it's not necessarily broken, right? They don't necessarily see the value of a tool that could save them, you know, 45 or 50 hours a week in manual work. So there's definitely that shift.
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