Mark Osborne warns against marketing malpractice like upselling and creating client dependency. Instead, solve clients' problems, teach them to be self-sufficient, and act as an independent partner focused on measurable results.
I call it marketing malpractice. Yeah, I think a lot of small businesses unfortunately have to experience that and get burned before they realize kind of it's a different product. We're not trying to cross-sell and upsell. We're trying to solve the problem and get out of the way. That's right. We really prefer to teach our clients to fish rather than fish for them because We don't want them to become dependent on us. We're real happy being an independent partner to our clients, and we don't want to get into a rut where we're doing the same thing for them year in and year out. So it's a real good relationship because we're teaching them everything we know that can help, and they get to see results.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
