Most businesses know exactly who their dream clients are but reach out with generic emails and texts that get ignored. The gap between knowing who to target and actually connecting with them is where most deals die.
We do a lot of programs with folks where they'll identify like their dream clients that they really want to break through and break into. And they know if any of these clients could close, it could be a deal changer for them or a game changer in their business. And they're using really sort of blunt instruments to try to break through that never get opened. Emails get deleted, text messages get ignored.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
