Mark Osborne outlines a two-tier go-to-market strategy: first target sellers on Etsy, eBay, Amazon, and Mercari, then move to Layer 2 with backend integrations for Shopify and WooCommerce stores using a lower-touch sales approach.
Honestly, to talk about this, this is actually my go-to-market strategy is targeting these smaller users as I call it, like people that are using like third-party places where they're not even in control of the platform, like the Etsy's, the eBay's, the Amazon to a certain extent, the Mercari's. Layer 2 is actually moving on and building this as a tool that's built right into the backend of people's Shopify's and WooCommerce stores. And that is going to be a completely different kind of sales strategy. I think as soon as I hit that tier, I can feel more comfortable passing it off and it's not as high touch.
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