A business owner shouldn't wait until the end to plan an exit. Treating it as an ongoing strategy lets you assess your company's value every 90 days and decide whether to keep growing or sell, turning exit into a dynamic choice rather than a final event.
I would challenge everybody when they just think that they shouldn't be thinking about exit, because exit is not just the endgame. Exit is a strategy on how you run your business. In the CEPA world, we talk about value enhancement or value acceleration. Right. And so accelerating the value of your business so that every 90 days you have the opportunity to make a decision. Should I continue to grow or should I look to sell? And so definitely it's not just to sell.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
