Mark Osborne explains why most firms treat exit planning as a side service rather than their core business. Exit planning can open doors in sales and marketing, but lead aggregation and industry interconnectedness complicate how firms compete.
When there weren't that many folks aggregating leads, it was easier for those companies to be successful. And I think it's a really interesting insight around, you know, the interconnectedness of the space. And some of the stats that jumped out at me from the report was that for most of the folks that, you know, were surveyed and talked to as part of the report, exit planning is only a piece of what they do. They provide other services. And they're not, you know, spending the bulk of their time actually in exit planning. It's sort of a tool in their toolbox, but they're providing a, you know, a breadth of other services to their, to their clients. And in fact, sometimes exit planning is sort of that door opener of maybe a play, a way to differentiate. And I certainly talk about that from a marketing and sales perspective as a way of differentiating my marketing and sales expertise. So it's differentiated that I understand the exit industry.
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