Mark Osborne explains why his team skips fancy presentations and bases recommendations on real client experience instead. They advise clients the way they'd spend the money themselves, treating experience as a competitive edge.
So we are not professional PowerPoint makers. We don't just make recommendations in a vacuum. We've been in our client's chair before. So our recommendations come from tried and true experience, and we're recommending things that we would have done when we were sitting in their chair. And I think that's a real competitive advantage because the client knows that we're spending their money the way we would have spent it if we were them making a decision.
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