Mark Osborne explores the famous Henry Ford quote about faster horses and explains the Jobs to Be Done framework, which focuses on what customers actually want to accomplish rather than what they say they want. The real job isn't speed, it's getting from A to B.
I think is worth kind of diving into a little bit. But, you know, there's the famous quote where, you know, Henry Ford says, if I asked my customers what they wanted, they'd have said a faster horse. Because the approach at the time was, you know, sort of a solution. Let me, let me tell you what you need. Whereas the Jobs to Be Done framework sort of turns that and says, well, what you're really trying to do is get from point A to point B. What are different ways that you could do that? And how do you define success at achieving that?
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