Mark Osborne explains why businesses preparing for sale lose value through unnecessary rebrands. Instead of starting over, optimize what you already have. Marketing doesn't need to take years to move the needle before you exit.
So I, I love something you said there, which I think is one of the reasons why today many businesses leave money on the table by not investing in fixing their marketing and sales systems. And that's because so many marketers don't understand the context of a business preparing for sale. And so they pull out the same playbook that they use every time, which is Well, let's rebrand. Let's do research and redo our strategy and relaunch everything, because that's the sort of classic marketing playbook. But you're so sort of insightful to recognize in this business context, that's not the right thing to do most of the time. And instead, it's how do we take the assets that exist and really put the best foot forward instead of throwing out the baby and the bathwater? And starting to, you know, you know, refill the tub, which is so smart. And, and one of the reasons why there's this sort of misconception in the exit space that, oh, it takes too long for marketing to pay off.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
