Fix the Process Before You Blame the Tool
10 Aug 2026 · 1 min
0:38
When you scale a broken process with a tool like an SDR, you don't fix the problem, you just expose it to more people. Fix what's actually broken first, then add the tool.
When you scale a broken process with a tool like an SDR, you don't fix the problem, you just expose it to more people. Fix what's actually broken first, then add the tool.
The best way to ruin a bad product is good advertising. I don't know if you've ever heard that phrase, but essentially, like, if your, if your fundamental product is broken, getting it out to lots of people is the best way to really find out that it's broken. And one of the things that I've noticed is that a lot of companies that complain about, oh, I tried using an automated tool or an SDR, you know, an automated SDR and it didn't work. The reason it didn't work is because their fundamental process was broken. So, adding a tool on a broken process just led to revealing how broken their process was.
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