Mark Osborne explains why "good enough" branding and websites don't cut it when preparing a company for due diligence. You need documented processes, a solid CRM, and proof of repeatable revenue systems to show operational maturity and quality earnings to buyers.
One of the key ones is, you know, sort of this idea of, well, we have a good logo, our website's, you know, up to date, but so many of these things really get scrutinized during diligence, and good enough isn't really good enough. And if you wanna signal to potential buyers or to the marketplace that you really have sort of operational maturity, then, you know, having all of these things really well documented and having that as part of the data room and all of those things, goes so far to really help justify it. And one of the things that we work a lot on is, you know, sort of this concept of sort of quality of earnings. And oftentimes folks will look at, well, what's the quality of the revenue systems that underpins those earnings? And so we like to be able to point to, well, we have a sales system and this is what it looks like and a CRM that documents it.
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