Mark Osborne explains how to fix branding problems without a complete rebrand. Instead of spending six months on a full overhaul, you can quickly standardize your colors, fonts, and logo versions to build a consistent system and resolve inconsistencies.
And the reality is obviously like a full rebrand does take a long time. That can be 6+ months to really roll something out. However, if we're just being really strategic and going, okay, you're all over the map with your colors and your fonts and you don't have consistency around your logo, and I'm seeing different versions of things, and somebody strayed off track with like a color picker once, and now your blue is like— You know, 10 shades different from what it's supposed to be. People don't recognize like that. You could— we could just strategically get in there, fix it, build the system, and get out. That's like one piece that, that could take a week. It doesn't have to take months and months and months. So, you know, that there are ways to be really strategic about it that don't require a big overhaul of everything.
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