In account-based marketing, only about 5% of your target market is actively buying at any given time. Focusing your ABM efforts on that small in-market slice instead of spreading resources across the whole pool improves conversion efficiency and helps you catch high-value deals.
That's great. And, and one of the things that I've seen be so transformative about ABM is, you know, there's this statistic out there, and I know you know it too, that, you know, 95% of your target market isn't in market at any given time. And so if you focus, you know, on the market, you know, very, very large and don't focus on that 5% that's in market, you wind up missing a lot of those opportunities.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
