Founders who are their company's best salesperson often tank their exit. Buyers worry the revenue dies when the founder leaves. Start building a sales team and handing off deals before you sell.
So, 2 things you touched on there that really resonated with me. First is that idea of, you know, what's the story of this sale? Is it of you and what you built or of the company? And it's very often, you know, interesting to me. So, we work with companies, you know, oftentimes preparing for sale and from that marketing and sales perspective. And we'll sort of say like, well, who's your best salesperson? And very often the founder would be like, me, no one can sell it like I can. Like, no. Yeah. And I'm like, I know that you're proud of that, but that's actually a problem. Like, and we sort of try to lead them to that understanding without kind of saying, well, that's a bad thing. Instead, it's, well, then what do you think the new owner is going to think when you're gone? You don't want to be the top salesperson for the company anymore. And so it's about, you know, sort of helping to remove that dependency.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
