Founder-Led Growth

You talked about, you know, sort of as we were chatting before the show, that a lot of these sort of leaders of the organizations, especially like they're used to sort of making an impact in person, but then once they didn't have the opportunity to be in person, they had to figure out how to, you know, sort of create that brand around themselves as well as around their company. And that's a big topic today is, you know, sort of founder-led growth. And the idea that, you know, the founder sort of lead is the brand. They are, you know, sort of the brand of the company because for many times and a lot of my founder guests have called this out that, you know, in your early stages, people are buying you because you don't have a million case studies. You don't have a million clients that you can call on. So they're buying your promise and your vision, your belief that you can deliver, you know, sort of results for them. So building that sort of personal brand for founders is really vital.