IBM had massive resources but still failed. That failure sparked a career mission: develop a framework to predict which products will succeed before you build them, so companies stop wasting money on flops.
and wondering, you know, like, how could a company like IBM with all its vast resources make such a mistake? Yeah. And I realized pretty quickly that it wasn't just IBM that had this issue. It was all companies. And it's not just back then, it's still happening today as well. And this is what got me very interested in a career in innovation. My goal's always been to, I say, change the way the world innovates. You know, let's not suffer from these failures. Let's be able to create products that we know are going to win in the market before we start developing them, you know, not after we introduce them. There's no reason for that.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
