From Niche to Expansion: The Growth Path
21 Feb 2025 · 0 min
0:19
Mark Osborne advises starting with one focused service to build credibility, then use that trust to expand into additional offerings. Begin narrow, prove yourself, then grow.
Mark Osborne advises starting with one focused service to build credibility, then use that trust to expand into additional offerings. Begin narrow, prove yourself, then grow.
That's actually a fairly common path to success is to start with these sort of single-point solutions where you can be the best at a thing and then build some client base from that. And once you build that credibility and trust with those clients, they'll trust you to do another thing that maybe you're not the best at yet.
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