Leaders running $10-20 million businesses in landscaping, roofing, and construction often stay stuck fighting daily fires instead of planning ahead. The shift from reactive to strategic requires changing how leaders think emotionally and mentally, not just their processes.
So that's very interesting. So that is a lot in the mindset part, I like to say, because even though a business is making a lot of money, you'll be surprised. Like a business that's making like $10 million, $15, $20 million, the mindset of the leadership is not there yet. And somehow, you know, because they're really good at what they're doing and they get explosive growth, that they really haven't get to a place where they want to think ahead. They don't really want to still strategize the right way. They're very reactive. You find that a lot on, you know, um, landscaping, roofing, construction, some of those industries. So the way I do it is, you know, really talk to that leadership mindset part of it, the emotional part of it. Like, let's create less chaos for you. Let's, you know, let's make you this less reactive. Like, every time there's a fire, I get a message, Alejandra here, Alejandra there, and I'm like, I don't know how to respond because we don't have all the Sorry.
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