Mark Osborne left sales to build Sendoso, a platform automating direct mail and gifting. He noticed prospects ignored emails but opened physical gifts. The company now processes hundreds of millions in spending.
tracking it through CRM systems, you know, all the expense reporting and finance all on the back end. And that dream became a reality. And I quit my job as a sales rep and the next day was the CEO and co-founder of Sendoso. And kind of the rest was history. I think I solved the problem that I deeply, deeply understood and deeply wanted solved for myself. Obviously, lots of learnings along the way from scaling to hundreds of millions in spend on our platform. But the initial thesis that, you know, direct mail and gifting is gonna drive better relationships and better rapport and ultimately grab someone's attention, which I think in today's world, that's what marketers and sales reps are hoping for, is how do I grab someone else's attention and tell the story on how your product or service can solve their pain?
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