Most teams have unwritten ways of doing things that actually work. Document how your best people do the job, then teach everyone else that method. This fixes the inconsistency problem where only certain people can reliably generate leads and close deals.
Chapters
They may not be documented, but your staff and you are doing things a certain way, and that's how you've been able to get that traction. So, and this is what makes Systemology very different from a lot of the process improvement methodologies that came before it, is that it focuses on capturing what's already working, the best proven processes that you have are the ones that already generate leads for you, that already help to convert those. So find out who on your team knows how to do a particular task well, capture that method, and then bring everybody up to that standard. Because what most small business struggles with is actually consistency and repeatability. It's that key person dependence.