Mark Osborne asks business owners a hard question: if you're projecting revenue to jump from $5M to $8M, where exactly is that growth coming from? Most have no answer. He pushes them to map the actual work and overhead needed to get there.
I talk to a lot of companies and they'll tell me, well, yeah, next year we're gonna be, you know, we're going from $5 million, we're gonna go up to $8 million in revenue. And it's like, oh, well, where's the growth? Where's that coming from? Have you thought about the overhead costs? Like how many employees does that mean you need to bring in to do this, right?
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