Mark Osborne says companies that thrive will embrace Gen Z's side hustles instead of fighting them. Younger workers watched companies abandon loyalty, so they're building multiple income streams. Smart employers will create policies that support employees' external ventures.
the future successful corporations will be the ones that figure out how to embrace this aspect of the new workforce, of the Gen Z workforce, that they have side hustles or have had and value the opportunity to diversify their income streams by not just being dependent on one, you know, one supplier of income because They've seen that companies aren't loyal, and so they don't want to be solely dependent on one company for all of their income.
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