Mark Osborne explains how IdeaScale built their marketing function over two years using content and SEO instead of paid ads, generating roughly 10 times more organic traffic than their next nine competitors combined.
a pretty cool story to tell for IdeaScale there. So 2 years ago, IdeaScale had no marketing function, whatever, no paid digital advertising, no blog, no social media, etc. And as we thought about building a marketing presence as we were scaling up, we looked at kind of the different options. And ultimately, we landed on let's be really good at content marketing and SEO. And there's different ways to approach it, right? The thing that we did and has done really well for us, actually extraordinarily well, I have 10 times more organic web traffic than my next 9 competitors combined.
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