Mark Osborne explains how real human connection matters when AI lets solo creators produce as much content as big marketing teams. As generic AI content floods the market, building genuine relationships becomes your actual competitive edge.
as humans, the way that we get over that is through real human connection, uh, and which is something that relationship management, you know, is, is really sort of designed to facilitate. And then the other trend that I see that you and I have chatted about is, you know, as generative AI makes it easy for solopreneurs to generate as much content as, you know, large marketing teams did, you know, 5 years ago, that's creating this sort of flood of kind of anonymous
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