Good marketing frees up your time by doing the selling work for you. Instead of spending hours on sales calls, you can focus on product development, deeper client work, or scaling what already works.
Marketing allows us to leverage what we normally would take time to do ourselves. So even if you're still the only salesperson in your company, having good marketing can leverage or buy back your time really to do other things like, you know, do some product development. For me, it's actually spending more time in marketing. You might be the technician who just wants more time to be with your with your clients.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
