Mark Osborne explains why people who build products struggle when they have to sell them. Without sales training, non-traditional salespeople fall into predictable mistakes that can derail their business.
In most cases, these are not trained salespeople. These are people who are what I call non-traditional salespeople. They've created a product and now they've got to sell it. And it's hard. And if you don't know what you're doing, if you've never been taught, there's a lot of mistakes and a lot of potholes to get stuck in.
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