Partnering with major platforms like Microsoft can accelerate B2B growth, but many companies miss this opportunity. The key is evaluating whether a partnership actually delivers more value than going it alone before you commit.
in which the company is operating in and recognizing that there's an opportunity to partner with large behemoth players like Microsoft to help grow a particular product. So that kind of partnership ecosystem is something that people so often overlook, but so valuable in B2B. And then thinking about sort of your comparative, you know, sort of benefits versus the other solutions that are out there.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
