Mark Osborne explains how a predictive CRO service uses data from 34,000 websites to identify winning A/B tests, then runs those same tests for customers. The company claims it can predict winners and guarantees its fees.
We're an A/B testing company. There are 34,000 websites that A/B test, and we scrape all of them. So we find everyone else's A/B tests, and then we take the best ones and we run those for our customers. We call it predictive CRO. It's different. It's unique because we have all the test data from the entire internet. We can predict which tests work, and because we can predict it, we can guarantee our fees.
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