Mark Osborne explains how service businesses turn their work into products by building processes and software around it. This lets them charge more, create recurring revenue, and give customers something that lasts beyond a single project.
a lot of services businesses are building processes that productize their solutions. And then, you know, with this proliferation of software and technology, there's actually the opportunity to create software that underpins the services that they provide and makes those services more valuable to the customer. So the customer is willing to pay more and also create some continuity between, you know, maybe tentpoleing
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