Mark Osborne explains that building B2B credibility means doing credible work and then repeatedly showcasing it. You can't just do the right thing once and expect people to remember.
Within the B2B space, credibility and trust are like the sort of the cornerstones of everything that we do. Like, no one wants to work with someone that they don't trust, and no one wants to work with someone that— and they're never going to trust them if they don't find them credible. And so it's, you know, sort of building that. And I've actually heard it said, and I didn't come up with this, I read it somewhere, I can't remember exactly where, is that, you know, sort of credibility is you have to do it twice. You have to do the thing That is sort of makes you credible, but then you have to kind of merchandise it back and remind people of the thing that you did that sort of gave you that credibility, which is such an interesting thing.
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