Mark Osborne explains how businesses without recurring contracts can improve revenue quality by diversifying clients, increasing customer lifetime value, and building more predictable income streams without relying on a handful of customers.
Not only that, but there are different things that go into that quality. Although the recurring revenue might seem challenging for businesses that work off projects, there are other ways to improve that quality of revenue by diversifying their client concentration so that they're not so dependent on just one or two clients, or by increasing the lifetime value of customers even if they do wind up having to come back more frequently. That like there are lots of ways to improve that quality of of earnings.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
