Mark Osborne explains why startups need to shift strategy as they grow. Early on, focus on product-market fit. As you scale, bring in people with skills suited to each phase rather than expecting one founder to excel at every stage.
You got to do this at the beginning till you get product market fit, and then you need to change gears and do something different to get from, you know, sort of the growth phase, and then you need to do something different to get to that next phase. And so it actually makes a lot of sense to bring in different players to, you know, sort of play different roles with the company as it, you know, goes through those different cycles rather than assuming that one person is going to be excellent at every different, you know, lifecycle of the company.
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